About Us
How It All Began
This project was born from the vision of two immigrants from France who have been living in Israel for several years.
We are Ilan and Johanna. After completing a tour guide training course, a series of ideas emerged — all driven by one goal: to make information about Israel accessible to as many people as possible — families, guides, tourists, students, and more.
What began as a personal curiosity has grown into an educational initiative that blends maps, games, and storytelling to bring Israel’s history and geography to life.
We believe that learning should be visual, engaging, and inclusive. That’s why we create tools that invite people of all ages to explore, learn, play, and reflect.
Above all, we do it because we love Israel — its stories, its people, and the connection it inspires.
Our Story
Ilan Ben Moshe
Ilan Ben Moshe is a licensed architect and a certified tour guide specializing in israeli history and geopolitics, with extensive experience in education and research.
Johanna Ben Moshe
Johanna Ben Moshe is a program manager at Sar-El, with a degree in Communications and Political Science. She specializes in project development, educational tools, and cultural projects.
We combine our passions and skills to create educational tools that make history, geography, and culture accessible and engaging for all ages.
Our Mission
We believe that learning history and geography should be engaging, visual, and accessible to everyone.
1.
To share our love for Israel in an educational, clear, and engaging way — so that as many people as possible can access this knowledge and speak about Israel with real understanding of the country.
2.
Our mission is to explore and share — collecting insights from diverse and reliable sources to offer clear and objective information about Israel, making it accessible for people of all ages.
Why We Created These Products
In today’s world, where misinformation and polarization are everywhere, we saw the need for neutral, factual, and visual tools that:
✓ Help people understand the history of Israel and the Middle East with confidence.
✓ Encourage respectful dialogue, curiosity, and deeper knowledge.
✓ Offer both serious educational content and fun, family-friendly ways to learn.
Especially now, our products help people of all ages connect with geography, history, and cultural heritage through clear, accessible resources.
What Makes Us Unique
Because the way we learn shapes what we understand.
Neutral & Fact-Based
All our tools are based on research, verified facts, and expert interviews — with no political bias.
Easy to
Understand
We simplify complex topics through a visual approach, using clear maps, graphics, and games.
For All
Ages
From students and educators to families and curious learners, our products are designed for everyone.
Fun &
Educational
We make learning enjoyable through interactive and visually engaging platforms.
Our Products
Our values
We are guided by:
Clarity
Making history and geography easy to grasp.
Objectivity
Offering facts, not opinions.
Education
Encouraging curiosity and lifelong learning.
Universal
Making our products accessible to a wide range of ages.
Dialogue
Inspiring thoughtful conversations.
Playfulness
Turning learning into an enjoyable experience.